Blog
Knowledge graph optimisation, explained without the jargon
Google and the AI engines built on top of it no longer read your website as a pile of pages. They read it as a set of things: people, companies, products, places. Knowledge graph optimisation is the work of making sure they get your things right. Here is what it actually involves, and why it now decides who gets recommended.
Clara Bergman · 9 September 2026 · 13 min