Blog
Field notes on search, AI visibility and the business of being found online.
Blog
Links built the last twenty years of search. Mentions are building the next ten. Here is what actually changes when an American buyer stops clicking through results and starts asking a model who to buy from, and what a mention has to look like before a machine will repeat it.
Clara Bergman · 11 September 2026 · 13 min
Blog
When an American buyer asks ChatGPT which vendor to pick, one or two names come back first, every time, in almost the same words. That slot is not random and it is not bought. Here is how it is actually earned, step by step, and how to tell whether you are anywhere near it.
Clara Bergman · 10 September 2026 · 14 min
Blog
Google and the AI engines built on top of it no longer read your website as a pile of pages. They read it as a set of things: people, companies, products, places. Knowledge graph optimisation is the work of making sure they get your things right. Here is what it actually involves, and why it now decides who gets recommended.
Clara Bergman · 9 September 2026 · 13 min